2 years in...

Hello and greetings people of Earth. Jeffie here again. I sit here at a cafe in Seattle, sipping my extra haute cappuccino, wet with almond milk, thinking about a decision I made 2 years ago at about this time. I decided my corporate america job was killing my soul and I needed to do something about it quickly before I woke up and my life as Jeffie was over.

What would Vader do? He would get up and force choke anyone in sight! Sadly, I lost my force choke abilities many moons ago - all I have now is my personality, enthusiasm and passion to kick serious ass. Wow, I just spelled enthusiasm just then without the need for the spell checker. Impressive.

I've learned SO MUCH that I didn't know I needed to know about running a small business, not to mention manufacturing a clothing line... I've had many ups and downs, wrong turns, bad decisions and errors that I've lost count. On a positive note, I'm still here. I still want to kick ass and turn heads.

I'm very proud of the look and feel of the Jeffie brand. It has a clear identity and purpose from day 1. I've been able to hold true to those ideals (so far). Getting people to know I exist is another matter entirely. My strengths on this planet do not currently include sales and marketing. Just not something I do without a great deal of effort.

Why am I blogging all this? Just to give you a bit of context on who I am, what makes me tick (if you care). Thanks for the support thus far to those of you making purchases and encouraging me. I also want to send a big thank you out to Ashley Joncas, my amazing graphic designer / photographer / model / blogger / everything - without whom none of this cool Jeffie shit you see would be possible.

Let's come together yall. Let's turn our heads up to the stars and create a better universe together. This planet is a test of us all. The ultimate test. Despite our differences and mistakes, can we set those aside and pull each other up and off this planet to conquer the stars. I know we can do it. I believe in us. This is why I do what I do. It consumes me. Everything currently happening on Earth is a distraction from what really matters. A future out there without limits, boundaries, borders or injustice.

I'll close with my favourite quote from "V for Vendetta"

I hope that whoever you are, you escape this place. I hope that the world turns and that things get better. But what I hope most of all is that you understand what I mean when I tell you that even though I do not know you, and even though I may never meet you, laugh with you, cry with you, or kiss you. I love you. With all my heart, I love you.